With power moving in PSYLENCE, Tyce created an aesthetic that combines cues from musical and fashion inspirations. The clothing is organic to the nature of his creativity which encompasses MUSION; an innovative exploration of movement through music and fashion. The brand has been featured in music videos, network tv shows, short films, and international campaigns for celebrities such as Daddy Yankee, Janet Jackson, Normani, Shaun Ross, Ola Rudnicka, amongst others.